The ever-changing world has reiterated that real estate stands tall as the most reliable investment method. Dubai, a city bustling with both new and seasoned real estate brokers, poses a unique challenge for those starting fresh. Imagine moving to a new city, aiming to establish yourself, having been a successful individual and business owner back home. It’s akin to unraveling a Rubik’s cube— each puzzle piece matters, and the satisfaction of putting it all together is profound.

Real estate

is no puzzle to me

Join me, Olga Pavlova, as I delve into my journey in Dubai’s real estate realm and share insights on how to make my distinctive universe, Pavlova. estate, known.
Having worked across various business sectors, I’ve come to appreciate the importance of adhering to a structured routine. It’s akin to planning a hectic day: wake up, run through the timeline in your head — grab a toothbrush, get dressed, and schedule meetings. This discipline becomes crucial, especially when the voice of panic echoes in your mind, reminding you that you’re in a new country, launching a new business, reaching out to strangers. "Is that it?" you ask, and then you continue building the day’s plan. The deliberate and sagacious Arab market instills the wisdom to act without panic, to think judiciously, and sometimes, to slow down and wait.


My foundation in law has been the cornerstone of my entrepreneurial journey. Starting with legal practice, I transitioned from being a corporate lawyer to working in sales for a major IT company, selling their flagship product in the European market. However, everything changed rapidly when I faced the challenge of starting my own company.
The genesis of this new venture traces back to the Rubik’s cube. This iconic puzzle, invented by Hungarian innovator Erno Rubik, was a ubiquitous presence in Soviet households, with every country holding the license to produce and sell the cube. A friend and I found out that the rights for the Rubik’s brand belonged to an English company. This discovery led us to acquire the license for Russia and the CIS countries. From conception to realization, it happened in a heartbeat. Soon, we found ourselves as monopolists in the puzzle niche in Russia, engaging in wholesale sales of all licensed retro plastic puzzles. Starting from scratch in 2007, we did everything ourselves — attending international exhibitions, meeting European suppliers, overseeing deliveries, and managing all documentation.


We established a business model that resonated with our European partners, embodying a "family-type company." When big players in the toy market attempted to cut ahead to our suppliers, our company retained priority, staying true to our approach. This resilience allowed us to weather economic crises smoothly, and our company remains robust to this day.
This venture taught me the pivotal role of personal relationships—people come before everything. The idea of creating my own brand had always intrigued me. While pursuing an Executive MBA at the Stockholm School of Economics, my interest in the real estate sector piqued, even before the impending boom became apparent to everyone. Friends started seeking advice on Dubai real estate, and this marked the inception of my new project, "Pavlova.Estate."

My fascination with real estate extended to my favorite Netflix series, such as "Selling Sunset." The show portrayed agency owners, twin brothers who recruited attractive women with a solid pro- fessional background in real-state for successful sales. Agents in branded attire, driving expen- sive cars, offered and real estate properties with remarkable success. This formula proved to be a winning strategy for the agency.

The French series "l'Agence: l’Immobilier de luxe en famille" showcased the gradual development of trust between clients and their brokers, leading to real estate purchases in various countries. The agent sometimes had just one day to showcase the chosen project in another country, a significant responsibility demanding flawless execution. From my current vantage point, I understand the intricacy of such tasks.
A couple from Germany once approached me, expressing their desire to buy an apartment without personally visiting the properties. I pro- posed the option of online shows, to which they agreed. Through a video call, I presented about ten options, addressing their questions, showcas- ing every detail of the interior, and discussing the area and infrastructure. In the end, they selected an apartment, and we were able to facilitate the purchase remotely.

This story exemplifies the importance of flexibility and adaptability in an agent’s role. Selecting an apartment is merely the beginning of the process. What follows includes paperwork, negotiations with the seller, legal checks on the property, and much more.
I always strive to meet my clients halfway, offering convenient collaboration options. Hence, I view my job not just as a profession but as a mission—a mission to assist people in finding the perfect home that truly becomes theirs.

The crux lies in understanding that you are shaping your own space and attracting a specific clientele. It involves your personal "DNA," work- ing style, service level, and the relationships you build with your clients. It’s impossible to appeal to everyone because people should feel comfortable with you.
From this perspective, being a real estate agent is akin to functioning as a consultant or portfolio manager in the realm of real estate.
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It extends beyond merely facilitating property transactions. I assist clients in navigating investments, presenting diverse property options, and advising on document processing and insurance. This role often transcends conventional expectations, encompassing aspects like guiding clients in finding suitable schools for their children, recommending comfortable hotels, or helping them choose the right insurance coverage. My mission goes beyond the transactional; it’s about aiding people in creating a cozy and comfortable living, providing an environment that feels like home. At times, these interactions evolve into genuine friendships, a natural progression at this level of engagement.

In this industry, selecting a real estate agent involves a nuanced process, resembling a busi- ness-dating format. Conversations in Dubai unfold with the ease of American small talk—meeting at the opera, discussing professions, family, and more. It’s an exploration of preferences, akin to understanding whether someone desires molecular gastronomy from a Michelin-starred restaurant or craves a satisfying hamburger. The focus is on the pleasure derived from the process rather than the monetary aspect.
Aligning with the right realtor is crucial. A client eyeing a $ 150,000 property may find a high-caliber professional overqualified, causing skepticism. Authenticity is a cornerstone of success; showcasing one’s uniqueness attracts a circle of clients who appreciate individuality. Each of us can carve a niche, resonating with clients who value us for who we are.

The essence lies in recognizing that this profession isn’t a hunt. Communication, mutual assistance, love for people, beautiful real estate, and humanity matter. Professionalism goes hand in hand with personal qualities — honesty, openness, a willingness to help, and the ability to listen. Flexibility and openness to new challenges drive professional success. My journey from Russia to Dubai was a transformative experience, instilling gratitude for lessons learned. Success in this field requires more than
mere training and licensing; it demands genuine passion, continuous learning, and a commitment to real estate as a lifelong pursuit.
Do you have any questions?
Send a request and I will call you back.
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